Com/widgets/blue/. But the very same written content may very well be accessible at an unsightly URL like this when visitors implement products filters: case in point.com/widgets?color=blue Probably somebody have built it with GTM ? It's realy awesome Resource, however it should be inserted right after opening tag in all pages. https://captainbookmark.com/story18770184/5-simple-statements-about-tags-autom%C3%A1ticas-hreflang-e-tags-can%C3%B4nicas-seo-explained